Everyone wants something that feels like theirs, which is why tailoring and personalization are so successful. Jeni's has such unique and peculiar ice cream flavors, so we wanted to give each one its own personality. By creating that sense of personalization, we’re also building a fan base and a community around the brand.
Art Director: Linh Vu // Copywriter: Bella Mac
CD: Mallory Massa, Sarah Brandon
Agency: 3HeadedMonster
Social
