Technically, Q-Tips aren’t supposed to be used inside your ears, but that’s how most people use them. Since we legally can’t encourage using Q-Tips in your ears, but some say we might be. We're turning the brand’s familiar ritual into a message about protecting your hearing. We transformed the iconic Q-Tip shape into wired earplugs, flipping its most common misuse into a symbol of protecting the very thing people use it for most.
Art Direction/ Concepting: Linh Vu
