National Geographic Expeditions is a National Geographic tour service that takes you beyond the itinerary — into journeys that stay with you. Visit the places that never leave you.
Art Director: Linh Vu // Copywriter: Emma Clarke
CD: Mark Allen
experiential
Being an adult doesn’t mean you have to forget who you are. As third spaces continue to disappear, National Geographic will host a monthly event where people can come together and share their obsessions with others. Each gathering is tailored to a specific topic. For example, people obsessed with the stars can attend a stargazing night, while those fascinated by the Roman Empire can gather at a local Roman restaurant to discuss discoveries and ideas alongside an expert facilitating the experience.
Nothing fancy. The more authentic the better — just people coming together for great conversation and reconnecting with the obsessions they’ve carried since childhood.
Social
Social travel content is currently dominated by 'aura-farming' and cinematic fan-edit culture. National Geographic has a massive opportunity to lean into this aesthetic—repurposing their world-class archives into high-impact, short-form edits to capture the Gen Z 'vibe' economy.
awards:
2025 AAF District 10 Addys - Gold
2025 AAF Dallas Addys - Gold
2025 Young Ones Shortlisted
2025 Graphis International New Talent Annual - Gold
